Birds Eye
Perfect Store

My role: Art Director & Designer
Agency: Live and Breathe

Elevating the frozen food section of British supermarkets was the purpose of this project for Birds Eye. Working alongside a copywriter we came up with the strategy of not only thinking about frozen food as just cheap pre-prepared meals, but to 'Think Fresh'. This enabled us to hero individual ingredients, such as fish, shellfish, and vegetables, and also to get consumers to re-think prepared meals and ingredients and how they could make them more special.

From this starting point, we were able to think about how we could improve and elevate everything from the signage and recipe/inspiration cards through to creating bespoke units in more premium materials and finishes. Below is just a small selection of the visuals I produced in this project.