Peroni Nastro Azzurro
Piccola PR Box

My role: Conceptual Designer
Agency: Live and Breathe

 

For the launch of the new Peroni Piccola bottle, I was tasked with creating a box that the new bottle could be displayed in and be sent out to bloggers, influencers and journalists. The box was designed to hero the bottle shape and be just as elegant open or closed. It was not for retail or bulk delivery so did not need to be stackable. 

​

The below image is a photograph of two finished boxes, one open and one closed. The outer has a soft sheen finish with a gloss white Peroni Nastro Azzurro amaretti logo on the front. It has a soft magnetic seal that closes with a satisfying click. On opening, the front panel and the panel to the left wrap around to the back of the box where the magnet holds it in place. On the inside front panel there is a paragraph of text about Peroni Nastro Azzurro. The interior is lined with a mirror finish, and the all important bottle sits snugly in a tray.