Honda
The Honda Way

Conceptual Designer
Karmarama

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The Honda Way was the name given to a idea originally conceived by W+K. The style was minimal and clean with a simple line to take you from text to car to offer. It primarily ran as a series of tactical Press Ads for national and regional publications, but was also used across DM and POS for aftersales. The campaign ran for a year, with changes on a quarterly basis in the way the line was used, the messaging focus and the offers.

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I worked closely with the Copywriter, Executive Creative Director and the client to create new variations of the design each quarter. I would prepare initial exploration of new ways that we could push this design in and then review this with the client in work-in-progress reviews which was a really productive collaborative process.