National Lottery
Lotto Jubilee

My role: Conceptual Designer
Agency: Cain & Abel

​

For the Queens Jubilee, The National Lottery created a special event of it's own with a huge jackpot. The TV ad centred around a garden party full of bunting and fun, the retail campaign needed to reflect this and the sense of occasion in a fun and inclusive way.

 

I created a lock-up to badge the event, making it in three different versions so it was flexible enough to be used across all different formats in print and digital. I also created the bunting and confetti in 3D software specifically for this campaign, this gave me the flexibilty to build the designs as I wanted.