National Lottery Scratchcards

My role: Conceptual Designer

Agency: Camelot/AMV BBDO + Cain & Abel

​

As well as the draw based games The National Lottery also has a large variety of scratchcards on offer. Some of them with big money jackpots and some with links to areas of entertainment such as TV and board games. Below is a small selection of some the work I have created around those cards as well as a big Christmas campaign.

​

To bring some warmth to scratchcards at Christmas I came up with the idea of using a Christmas Jumper to be a device to hold the messaging and to hold the cards. I created the illustration and typography to be adaptable across multiple retail formats of different sizes and ratios as well as a 6 sheets and press ads. On some of the POS formats such as the the tent card and hanging banners I've been able to add extra area standout by using die-cuts to hero the cards.