Honda
Fleet Vehicles

My role: Designer & Illustrator
Agency: Karmarama

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Working alongside a creative team I designed these press ads, the DM leaflet and created the illustrations featured. The idea was to get company car customers to think about Honda cars, which wouldn't have normally featured as peoples natural first choice in this area.

Using changing perspectives and impossible objects enabled us to create different scenarios for different cars and create a completely different car campaign. I created both the below illustrations, with some additional retouching being done on the circular version.