Honda
Fleet Vehicles

Designer & Illustrator
Karmarama

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Working alongside a creative team I designed these press ads, the DM leaflet and created the illustrations featured. The idea was to get company car customers to re-think what they think they know about Honda cars. And to consider them for company car fleets, which wouldn't have normally featured as peoples natural first choice in this area.

Using changing perspectives and impossible objects enabled us to create different scenarios for different cars and create a completely different car campaign. I created both the below illustrations, with some additional retouching (from Tim Bird) on the circular version.