Volkswagen
Approved Used

Conceptual Designer
Omnicom Production + Adam&EveDDB

This project required the creation of a new brand world for the Volkswagen Approved Used cars to inhabit and to separate them from new vehicle offerings. The cars featured in this world would all be 3D renders so I came up with the idea of using 3D shapes that the vehicles could interact with. It was designed with the intention that these elements could be used to hold messaging and create an element of interactivity between the 3D modelled cars, the environment and the messaging.

 

To help further segment the offering the shapes and colours can be varied to indicate whether there are offers or electric vehicles for sale. The final image below was created by the retouching team, but some of my initial visuals and exploration can be seen below.