Peroni Nastro Azzurro
Taste photography

Art Director
Live and Breathe

The brief for this photo shoot for Peroni Nastro Azzurro was to bring to life the brands long association with good food and dining, and to illustrate the brands link with Italian aperitivo. All of the bottled serves were photographed along with cocktails that were created using the beer as a base, plus multi-packs and branded accessories to create a comprehensive library of images.

​

I kept the art direction clean, minimal, and stylish with just enough detail to ground the products and give a sense of occasion without distracting from the hero bottles, drinks and accessories. The white space also provides ample room for headlines, body copy and logos, for versatility with layouts. I was the agency creative lead on the shoot, working with the photographer, food and drink stylists, account managers and client over the two days in the studio. Photography by Tim Atkins.