National Lottery EuroMillions Football

My role: Conceptual Designer
Agency: Cain & Abel

To coincide with a major womens football event I was tasked with creating a retail toolkit to coincide with the all the buzz and excitement without any official sponsorship or affiliation. I used a mixture of stock photography and bespoke 3D rendered elements that I composited together to create a scene that could be adapted across all retail elements and be adapted into digital spaces.

The stadium, grass and football are stock photography elements. I then created the goal posts, net and pitch markings, retouching them in to the grass and stadium. Next came the Floodlights, which I modelled in 3D to give me a device that could add extra impact. Finally, the confetti was added for an extra element of sparkle.​ Creating the image in this way allowed for the flexibility to re-position as necessary for many different spaces and formats across print and digital.