Volkswagen
Drive Electric Sale

My role: Conceptual Designer
Agency: Adam & Eve Studios

 

I created this neon look and feel for the Volkswagen Drive Electric Sale. They wanted a strong visual style and lock-up that could work across the VW website, digital banners, social and in-showroom formats. This was the selected version of three different routes that were shared with the client. Working to extremely tight deadlines, there was a lot of pressure to deliver and the clients were very happy with the final results

​

Designed as a digital first project, the neon style was created in such a way that it could be easily adapted to illustrate the many benefits of VW's EV sale.​ The neon type was based on the VW font, I created it using vector elements so it could easily be transferred from small digital banners to large format showroom printed assets with ease.