Volkswagen
Drive Electric Sale
Conceptual Designer
Adam & Eve Studios
Working in partnership with Creative Directors, Planners and the Senior Account team I was tasked with creating a look and feel for an important sale event for Volkswagen UK. I led the design on this project overseeing another designer and managing the design work between us to deliver to extremely tight deadlines.
The brief required a strong visual style and lock-up that could work across the VW website, digital banners, social and in-showroom POS formats. This was the selected version of three different routes that were shared with the client. Designed as a digital first project, to deliver complex offer benefits in banners and social posts, it features bespoke neon style typography built from the VW font.
I created the elements as vectors to be adaptable from small digital formats to large POS formats. I also created CMYK versions of core POS formats to ensure the colours translated well into print before handing over to the artwork team for full nationwide rollout.
