Peroni Nastro Azzurro Piccola PR Photography

My role: Art Direction
Agency: Live and Breathe

 

I art-directed this PR photo-shoot for Peroni Nastro Azzurro's launch of the Piccola 250ml bottle. The brief was to celebrate the stylish details, such as the embossed amaretti and the smaller form factor of this new serve. I prepared scamps and mood boards referencing out of category styles of photography to bring something different to the crowded beer market.