Smart Energy GB Easier

My role: Typography
Agency: Omnicom Production

 

I created this 'easier' display typography from a creatives scamp to help bring to life the messaging in this digital and social campaign for Smart Energy GB. The idea was to make a flowing cursive script out of an electric cable. I initially sketched out the design, working out the best way to make it flow freely and be as legible as possible. I then modelled the plug, lightbulb and cable in 3D then colour corrected it ready for placement in the layouts.