National Lottery
Set For Life

My role: Conceptual Designer

Agency: Cain & Abel

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Set For Life was a new game developed for The National Lottery in which players have the chance to win a set amount every month. I was tasked with creating a retail toolkit that was both exciting, and helped explain the new concept. It was also to tie into a TV campaign which was in very early stages of development around the theme of 'Smash Life'.

 

I came up with the below design using 3D typography smashing through a 3D wall of the games new brand colour. I used a strong contrasting colour to add extra impact in busy retail environments, ensuring the messaging had standout and clarity. The designs were extended beyond the retail kit into DOOH and digital paid media. I created all the final imagery used for production, ensuring the rendered imagery was adjusted to the correct colour references, and creating master imagery for print and digital spaces.