National Lottery EuroMillions BAU

My role: Conceptual Designer
Agency: Cain & Abel

The EuroMillions BAU (Business as usual) Toolkit was a large collection of flexible Retail, Press and DOOH assets that was designed to be ready to go for rollovers, and super jackpots.

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There were two images, the large country house and the luxury motor yacht. I created them to be flexible across all the various formats from circular retail formats through to wide DOOH formats and also ensuring they were ready for digital adaption as well.

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I also created the jackpot typography in a unique display style based on the The National Lottery font. The extra embellishments were created in such a way that it could be quickly and easily adapted for any Jackpot figure.