National Lottery
EuroMillions Hotpicks

My role: Conceptual Designer
Agency: Camelot/AMV BBDO

For the launch of EuroMillions Hotpicks, I was asked to come up with a new look and feel for the game. It was primarily for retail spaces but would also be used in digital banners and also applied as an overlay to the ATL placements as well. The brand colour was orange and shared many of the brand assets with the main Euromillions game but had to have it's own look and feel.

I came up with below design, including graphic shards and shapes from the EuroMillions assets into a new exciting explosion. This was great for digital and motion formats as well, with the shapes moving across the frame.