National Lottery
Lotto Christmas Raffle

My role: Conceptual Designer
Agency: Camelot/AMV BBDO

For this particular Christmas event the National Lottery wanted a campaign image that was warm and exciting, full of glitter and sparkle. I created the Christmas cracker illustration to give plenty of impact to the prize message and be a strong lock-up that could be used across press, DOOH and in-store retail elements. It would also be used across a suite of banners for paid digital media.